Verified freelance / Marketing
Hire an expert Google Ads / SEM Specialist
A Google Ads / SEM Specialist runs and analyzes paid search campaigns across digital advertising platforms. Their work centers on audience targeting, keyword research and measuring results with analytics tools. They also coordinate creative and execute multichannel ad strategies.
Tools & technologies
- Audience Targeting
- Lead Scoring
- Google Ads
- Keyword Research
- Google Analytics 4
- Braze
- Looker Studio
- Meta Ads
- Contract Negotiation
- Creative Testing
- Google Merchant Center
- Customer Io
What they can do for your team
What a freelance Google Ads / SEM Specialist does
This role focuses on building and managing paid campaigns, analyzing data and tracking performance. They use multiple tools and platforms to manage advertising and keep every action properly configured.
SEO Specialist
Runs research, analysis and search positioning strategies to grow organic visibility.
Performance Marketer
Focused on building and analyzing data-driven campaigns across paid channels.
Meta Ads Specialist
Owns planning, execution and optimization of Meta Ads campaigns to deliver effective audience targeting.
Typical responsibilities
Work you can delegate from day one.
Run campaigns on Google Ads and Google Merchant Center.
Analyze metrics in Google Analytics 4 and Looker Studio.
Segment audiences with Audience Targeting and Lead Scoring.
Run creative tests and optimize Meta Ads campaigns.
Use tools such as Braze and Customer Io for user tracking.
Negotiate contracts and coordinate media buying.
Related profiles
Profiles related to Google Ads / SEM Specialist
Other profiles that complement a Google Ads / SEM Specialist work across analytics, social advertising and performance marketing.
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