Hire an expert Performance Marketer
A Performance Marketer owns the technical and strategic side of digital campaigns. They implement tracking, analytics and measurement tools. They also oversee audiences, creative and conversions to keep the marketing funnel running smoothly.
Tools & technologies
- Facebook/Meta Catalog
- Conversion Optimization
- Google Analytics 4
- Iterable
- Google Tag Manager
- Affiliate Tracking
- Audience Targeting
- Vwo
- Leanplum
- Tiktok Spark Ads
- Triple Whale
- Creative Testing
- Funnel Analysis
- Google Merchant Center
- Google Ads
What they can do for your team
What a freelance Performance Marketer does
This profile focuses on the setup, tracking and analysis of digital campaigns through advanced platforms. They handle tag management, conversion analysis and ad performance tracking across multiple channels.
Paid media platform management
Oversees campaigns on Google Ads, Meta Catalog and TikTok Spark Ads, keeping setup and maintenance clean.
Tracking and measurement
Uses Google Analytics 4, Google Tag Manager and Triple Whale for detailed insights on performance and conversions.
Funnel optimization
Runs creative tests and analysis with tools like Vwo, Leanplum and Iterable to refine audiences and campaign messaging.
Typical responsibilities
Work you can delegate from day one.
Set up Google Ads and Google Merchant Center
Run campaigns on Facebook/Meta Catalog and TikTok Spark Ads
Implement tracking with Google Tag Manager and Triple Whale
Analyze conversions with Google Analytics 4
Run creative testing and experiments with Vwo and Leanplum
Segment and track audiences with Iterable and affiliate tracking systems
Related profiles
Work with a specialized Performance Marketer
Working with a Performance Marketer means precise control over advertising and analytics tools. Every task is approached with a technical focus on data, audiences and conversions.
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