Hire an expert Analytics Specialist (GA4/GTM)
An Analytics Specialist implements and manages digital measurement tools end to end. Their work includes tag configuration, event tracking and custom reporting on user behavior. They also integrate multiple platforms to keep campaign data consistent and easy to act on.
Tools & technologies
- Facebook/Meta Catalog
- Google Analytics 4
- Segment
- Google Tag Manager
- Pushwoosh
- Leanplum
- Vwo
- Mixpanel
- Triple Whale
- Funnel Analysis
- Google Merchant Center
- Google Ads
- Appsflyer
- Looker Studio
- Google Apps Script
What they can do for your team
What a freelance Analytics Specialist (GA4/GTM) does
This profile focuses on data governance and the technical setup behind digital measurement. They use analytics and tagging tools to deliver accurate insights into how users behave and how campaigns perform.
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Typical responsibilities
Work you can delegate from day one.
Set up and manage Google Analytics 4 and Google Tag Manager.
Maintain catalogs and tracking on Facebook/Meta Catalog and Google Merchant Center.
Analyze conversion funnels with Funnel Analysis and Mixpanel.
Build integrations with Appsflyer, Segment and Triple Whale.
Produce reports with Looker Studio and Google Apps Script.
Coordinate messaging tools such as Pushwoosh, Leanplum and Vwo.
Related profiles
Profiles related to Digital Analytics
Other specialists also work on measurement and data analysis. These profiles can collaborate at different stages of the process to deliver a complete view of results.
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