Hire an expert ASO Specialist
An ASO Specialist analyzes and runs acquisition campaigns inside the app stores. Their work spans analytics, attribution and paid media tooling. They also run A/B tests and manage data to make decisions grounded in real app performance.
Tools & technologies
- Vwo
- Facebook/Meta Catalog
- Google Analytics 4
- Mixpanel
- Google Ads
- Appsflyer
- A/B Testing
- Segment
- Meta Ads
- Optimizely
- Funnel Analysis
- Attribution Modeling
What they can do for your team
What a freelance ASO Specialist does
This profile combines analytics, audience targeting and performance marketing through digital tools and conversion measurement. They use platforms that help understand user behavior and the effectiveness of each campaign.
Analytics Specialist (GA4/GTM)
Focused on implementing and tracking metrics through Google Analytics 4 and Google Tag Manager.
Growth Marketer
Focused on data-driven growth strategies across the full user journey.
Performance Marketer
Runs results-driven campaigns and evaluates effectiveness through detailed analysis.
Typical responsibilities
Work you can delegate from day one.
Run paid campaigns on Google Ads and Meta Ads.
Use measurement tools such as Google Analytics 4, Mixpanel and Appsflyer.
Set up experiments with Vwo, Optimizely and A/B Testing.
Analyze conversion funnels through Funnel Analysis.
Build attribution models with Segment and attribution modeling.
Manage catalogs and audiences with Facebook/Meta Catalog.
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