Hey there!

I am Belén Roldán Franco, a Graphic Designer and Art Director with a strong track record over 20 years transforming ideas into compelling visual pieces. Originally from Seville, Spain, I have dedicated a significant part of my career working in Berlin.

My 7-year journey at Zalando as a Senior Designer helped me contribute to the design landscape of this renowned fashion and technology company. This experience was crucial for my development and had a significant impact on my approach and skills in design.

After my time in Berlin, I brought this wealth of experience back to Spain, maintaining a thriving collaboration with Zalando and extending my services to other clients as a freelancer.

With a rich history in the industry, my journey has been a continuous exploration of design and creativity. I've not only honed my skills in graphic design: branding, illustrations, corporate identity, editorial, iconography and infographics, etc… but also diversified into video editing, 2D animation, and crafting compelling digital campaigns, etc..

I co-founded my own communication agency in Spain for 4 years, successfully leading a multitude of projects. This experience also had a significant impact not just on my creative approach but also in 360 Project Management and Development.

Balancing work and study, I’m currently enrolled in a 10-months UX program at CareerFoundry, aiming to blend my extensive design Graphic experience with UXD in order to create seamless and user-friendly digital products.

Whether it's crafting compelling visuals, developing engaging digital campaigns, or designing intuitive user experiences, I'm here to collaborate and turn your vision into reality. Feel free to reach out anytime.

Thanks for exploring, see you soon!