Context:
-Created paiën coffee lab roasters. Paiën is a curated new way to understand and feel the coffee.
Problem to solve:
The coffee business is very stereotyped, for example, if you ask for sugar in a specialty coffee shop probably they will look bad at you. Yes, in specialty coffee there is no need normally a cup of sugar but, what if you want to do it? we are free, aren't we?
That's why what we defend is to free ourselves from stereotypes and enjoy the entire world of coffee. Stop making the same old coffee and let's find together the best coffee out there, the one you like.
What I've done?
-Led and defined the brand, packaging, marketing analysis, marketing strategist and business development.
Output/ Outcome:
-We launched in 8 months from the discovery phase with 4 coffees from different origins.
-In less than one year we did 2 trainings + merchandising + 2nd best packaging in the coffee awards 2022 + 2nd position barista league 2022 + 6th best roaster in Spain 2022 by Aeropress + a collab for an advent calendar with the best coffee roasters in Spain.
-ROI of the 20% in the first 6 months.
I would love to have the chance to explain more about this amazing product in my Figma paiën canvas!☺️

Several product photo shooting.

Developed a draft of paiën coffee lab web + e-commerce managing 1 dev + 1 UX/UI. Homepage, product page, payment platform.

Global Ambassador Program ISDIN for our app platform
Context:
-ISDIN has around 400 sales rep all over the world, divided in 13 countries.
-They have a product app (with salesforce software) to sell the products.
Problem to solve:
-Poor and low feedback from sales rep all over the world which it turns into a lack of communication for hence less accurate functionalities launched.
What I've done?:

- Identify potential ambassadors per country
- Define phases to be implemented in the 13 countries (EEUU, Mexico, Colombia, Peru, Brazil, Chile, Argentina, Portugal, Spain, France, Italy, Belgium and Germany).
- Define and execute the framework to be agile with the feedback
- Prioritize the petitions and search for synergies to be able to apply them in as many countries as possible.
- Worked with the devs to solve questions and needs from the petitions.
- Add the petitioners in the user testing to have feedback directly from them.
- Follow-up after launch to have feedback from the new functionalities.
- I traveled to Chile and Colombia to implement it on-site
Output/ Outcome:
- launched in 13 countries
- turned the platform from a reactive app to a proactive app
- Managed 35 ambassadors to get feedback, understand necessities, prioritize petitions, explain to the devs, test it and show to the stakeholders in the user test
- Speed in new functionalities increased by 30%
- Positive Country Managers feedback on the Program, for hence, all the functionalities launched in the app product.
- Be able to work with many different countries with different ways of working and learn how to understand, be flexible and adaptable with that.

I would be more than happy to give you more details on the functionalities in a call!

Context:
-Volkswagen financial services had 4 main products and around 1 million customers in Spain.
Problem to solve:
-Our necessity was to reduce the time-to-market in new campaigns as well as be able to communicate the clouds of Marketing and Service to go for a customer-centric perspective.
What I've done?:
-Accountable for the business implementation of SFMC.
Output/ Outcome:
-Speed in the launch of new campaigns by 50%.
-Automated monthly campaigns.
-Communication between Service and Marketing Cloud, for example, if a client has an unpaid they won't receive some kind of campaign.