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Silvia B.

Business Developer | CRM | Digital Project Management

Disponible 50€ / hora Barcelona, España
0 Siguiendo 0 Seguidores
Habilidades
CRM

Desarrollo de planes de negocios

Desarrollo de insights

Desarrollo de buyer persona

Desarrollo de soluciones

Gestión de proyectos

Marketing Digital

AI

Consultoría de negocios

Análisis de clientes

Análisis de métricas

Estrategia de leads

Estrategia comercial

Experiencia
Retail Marketing en Roberto Cavalli
Diciembre de 2011 - Julio de 2012
CRM en BMW Group
Julio de 2012 - Enero de 2013
CRM en Yoox Net-A-Porter
Enero de 2013 - Junio de 2014
Digital Business Consultant en Equancy
Junio de 2014 - Septiembre de 2015
Founder and Managing Director en Viume
Enero de 2018 - Febrero de 2023
Freelance en Business Development | Digital Project Management | CRM Consultant
Noviembre de 2022 - Actualidad
Formación
Erasmus en Sorbonne Nouvelle University
Septiembre de 2009 - Abril de 2010
Bachelor's Degree in Communication en Perugia University
Septiembre de 2007 - Diciembre de 2010
Master's Degree in Marketing and Communication en Bocconi University
Enero de 2011 - Mayo de 2012
Exeutive Program - Digital Transformation en INSEAD
Enero de 2017 - Mayo de 2017
Información sobre Silvia B.
EXECUTIVE PROFILE

Experienced professional with a demonstrated track record in managing digital
projects in cross-functional teams. Strong expertise in implementing AI solutions
accordingly to the business objectives. Deep understanding of client experience, and significant knowledge of machine learning and computer vision technologies.


- Managed CRM and digital projects with a systemic approach, following Agile methodology
- Proven track record in delivering continuous improvements ofthe client experience, streamlining conversion and reducing operating costs.
- Established and maintained CRM projects that improved lead generation and loyalty programs.
- Directed product recommendations projects, with a deep knowledge of Artificial Intelligence applications for ecommerce.

Main areas:
- Digital Project Manager (Scrum methodology, user stories, tasks setup, cross-functional team management)
- CRM Manager (CLC, personalization, conversion, funnel optimization)
- Business Development (B2B pre-sales, lead generation, partnerships)
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