Strum is an e-commerce Shopify webshop that specializes in selling designer chairs and tables. With a focus on high-quality, stylish furniture, Strum has been providing their customers with unique pieces for their homes and offices for years.

As the online market for furniture continues to grow, Strum recognized the need for a website redesign to improve their user experience and increase their online sales.
The main objective of the redesign was to create a more user-friendly website that would make it easier for customers to browse through Strum's collection of designer chairs and tables, find the products they need, and make a purchase. In addition, Strum wanted to modernize the website's design to make it more visually appealing and to provide a better overall shopping experience.

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To achieve these goals, Strum partnered with us to guide them through the website redesign process. With a clear understanding of their target audience and business goals, we worked together to develop a new website design that would meet the needs of their customers and help them stay ahead of the competition.
The redesign of Strum's website not only optimized the customer journey but also led to a significant increase in conversion rate optimization (CRO). After the website redesign was completed, Strum saw a 289% increase in CRO, indicating that the changes made to the website were successful in improving the user experience and driving more sales.

One of the key factors that contributed to the increase in CRO was the simplification and restructuring of the website's navigation. The new navigation made it easier for customers to find the products they were looking for, leading to increased engagement and ultimately more sales. The streamlined and simplified checkout process also played a significant role in the increased CRO. By making it easier and faster for customers to complete their purchases, Strum was able to reduce cart abandonment rates and convert more customers into buyers.